Will my business survive without digital marketing?

Probably not. E-mails, direct phone calls and even traditional TV ads are both expensive and offensive to the modern consumer. The solution is simple: it’s called inbound content marketing and it’s proven to work no matter the industry you’re in. Media is the heart and soul of your brand, and the primary method of reaching your target audience.

The right content leveraged in the right way will generate better leads for you, close more sales for you, showcase your image and get people to not only know your name, but want more of you.

If you’re not marketing your business, you don’t have a business.

Long story short, digital marketing makes you money. Let’s talk about how.

Inbound Marketing

Inbound marketing is perhaps the single most effective tool for the modern professional. It’s simple:

Step 1: Use relevant content to attract consumers to you organically. Your best friends will be social media content, blog/vlog and search engine marketing.

Step 2: Convert your audience into leads by getting their contact info. The best part is that all of your leads will be naturally highly qualified because of your relevant content strategy.

Step 3: With contact info in hand, close your sale! This is the moment you’ve been waiting for, go get ’em!

Step 4: Happy clients will be able to point their connections to your content, effectively giving you free organic promotion and more sales!

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources. Consumers are more educated than ever due to unprecedented ease of access to information and, as a result, are more difficult to nail down with traditional ads than ever. Inbound marketing inspires a relationship between you and the consumer, and for the salesperson, that means three things: improved brand awareness, better leads and more sales!

How do I do it?

All you need to get started is content. That’s where we come in.

Video content is being ranked as the most powerful form of media on every platform, for every industry. Take a look below to see why it’s so important and how you can use it yourself.

Why is video so important to digital marketing?


Adding a product video to your landing page can increase conversions by 80%


83% of businesses using video say that their returns outweigh their investment


Websites with video are 53x more likely to rank first in Google searches

How can I implement it?

There are dozens of ways to use video to you and your brand’s advantage. Explainer videos can help consumers understand your business and practices, webisodes and podcasts engages your audience, and product videos can be used to feature a product and drive sales – just to name a few.

The reality is that the possibilities are endless. Let’s explore some of the ways that video content can benefit you.

Product Videos

Let’s start simple: product videos are those that show footage of and describe a particular product or service. This could be one of the single most effective ways to drive sales for a product. It works because it makes your product easy to understand, showcases its value and can trigger an emotional response. It engages your customer with your product – something that photo and text simply cannot do.

Studies have shown…


Consumers say that video helps them make buying decisions


Consumers who watched a product video subsequently purchased

Here’s an example…


Explainer Videos

Explainer videos… explain! They allow you to eloquently introduce or dive deep into your brand, product or service with consumers. They’re also a great place to show some character!

Content like this saves your business time and money by allowing your consumers to inform themselves about you. It’s an excellent way to develop a trustworthy image and to drive sales on products that might take some explaining.

Webisodes & Podcasts

These are an excellent way to engage your target audience with something interesting, informative and full of personality. A webisode or podcast is an installment in a series of episodes with (usually) a constant theme. This is a great time to get creative and find common ground with your audience, drawing them into your brand for conversion. Remember, 80% of all online content will be video by 2019, meaning content like this is what your consumer may be looking for.

Good idea, huh?

If you think this is a good fit for your brand, then our Content Creator’s Program was made just for you! If you’re a member, we will record you at our Dallas recording studios with our crew and equipment – all you need to do is say your lines! We have a bevy of services and the possibilities are endless. Visit the program’s page for more information.

Website Videos

Website videos offer an introduction into your website or brand. Generally, they go well on the landing page of your website and serve the purpose of creating understanding and interest right off the bat to your site’s visitors.

Websites with video content on their landing page like this are 53x more likely to rank first on Google. This is a very easy way to get a huge leg up on your competition! 

Internal Corporate

The perfect fit for new hires or updating your employee base. These are videos directed internally and can help create a culture or serve as training videos, policy updates, morale boosters…

Sometimes it’s nice just to say hello to your hard working team!

Video for Email

This is a special one being utilized mostly by the sales industry. These videos are attached to email and are often sent to prospective clients to create a new lead, nurture a relationship or generally to drive sales – but that isn’t all! Finding new leads and converting them is the name of the game, but its played in many ways. How do you get your clients and prospects to engage when you reach out to them? Many struggle to get people to even open their emails. Get this…

Videos in emails have been shown to…


Boost open rates by


Boost click-through rates by


Reduce unsubscribe rates by

Take a look… 

Ready to get this show on the road?

Our phone number is listed at the bottom of this page as well as on our Contact page.

What are you waiting for?

Give us a call or fill out the e-mail form below for a free consultation.


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